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In the project, we used an expert-analytical approach to the development of a strategy, which involved conducting our own analytical studies.
The approach used involved a combination of analysis of market trends with the conduct of prepared telephone interviews of potential customers.
A business strategy must take into account a number of factors including the market, competitors, and the business environment, as well as the company's structure, strengths and weaknesses.
Business strategy involves covering off the basics, as listed above, but what is needed to formulate a successful business strategy? Today's world is in continual change.
The approach taken to the development of the strategy involved the holding of prepared strategic sessions and the subsequent analytical processing of the results. The Balanced Scorecard methodology was used to formalize the strategy.
To develop a business development strategy, we applied the classic approach used by leading international companies providing expert strategic consulting services.
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